Manifesto
On mobile charging — and the marketplace it has been running without.
Mobile DC fast charging has outgrown the way it is found, requested, and coordinated today. The work has been happening across this country for years, at increasing scale, without the marketplace it desperately needs.
In practice, that absence has been concrete. There has been nowhere a fleet, an OEM, a logistics platform, or a regular driver could find qualified mobile providers, send a request against documented standards, and have the job complete cleanly with payment, dispatch, and tracking handled inside the same system. Nearly every transaction has started at zero. Operators have been invisible to the demand looking for them. Customers have been building vendor lists by hand and vetting providers one phone call at a time. The category was early, and until now there has been no marketplace for this work to live on.
The supply exists.
The demand exists.
The interface did not.
Mobile charging sits next to the grid, next to fleets, next to public infrastructure, next to clean-energy policy. A category this load-bearing needs an open marketplace — neutral, well-documented, and accessible to any qualified operator and any legitimate customer.
The platform should make qualification, safety, and compliance legible, then let the market behave like a market. Providers set prices, customers express preferences, and supply is matched through transparent rules. The platform's job is to coordinate access, not pick winners.
A layer of that shape cannot be a fleet — that's a service company, not a network. It cannot be fixed infrastructure — that's a utility, not a delivery layer. It has to be a marketplace and an interface that the people doing the work, and the people requesting it, share.
Fixed charging is being built. Substantial capital, public and private, is going into it, and fixed will carry an enormous portion of the country's electrification load for decades. But fixed takes years to permit, months to interconnect, and even when it is operational it still fails at rates that the people running fleets quietly factor into their planning. It cannot flex.
When a charge has to happen at a specific time, in a specific place, for a specific vehicle, that is a job for a mobile service provider. Mobile is the complement to fixed, not a replacement for it. Both have to exist, and both have to coordinate with each other for the country to keep electrifying without breaking.
What mobile has been missing — that fixed already has, in part — is a shared protocol for how the work gets coordinated across the people doing it. Fixed charging organized around an open interoperability standard that let operators, equipment, and software vendors work with each other instead of negotiating bilateral integrations forever. That standard is most of what made fixed charging coherent enough to scale. Mobile has had nothing comparable. The lack of it has led to the fragmentation in the industry today. The category needs an open standard of its own.
A standard like that has to be designed around the kind of work it is governing. The category is service — performed in the field, direct between provider and customer, judged on completed jobs. A coordination layer built around it has to keep the people doing the work in view rather than abstracted away from them.
The same layer that handles a request can carry the regulatory weight of the category. Jurisdictions differ. Incentive structures differ. Fleet emissions and clean-tech requirements differ. They all attach to the same interface. Energy policy and mobility standards become something the marketplace itself can enforce at the point of transaction, instead of something every contract has to relitigate from scratch. That is what makes a coordination layer load-bearing. Not just dispatch, but a marketplace that policy and procurement can plug into directly.
rohm is a service marketplace.
When a market becomes legible, the supply side responds. Operators who were invisible become reachable. Operators already delivering clean, compliant service get found by demand that was looking for them. They invest in the work. Better equipment. More training. Meaningful progress on battery chemistry, thermal management, battery management system design, and operating discipline — because the market can finally see the difference.
That same legibility is what brings adjacent service businesses into the category. Tow companies, fleet maintenance shops, energy service contractors, roadside outfits — operations that already run vehicles, crews, and dispatch discipline — can cross-train onto clean-tech work and bring their operating standards with them. American small business has been outside the electrified economy for most of the last decade because there was no legible way in. An open marketplace with enforced standards is that way in. The path into the category opens not because someone subsidized it from the top, but because the market itself becomes navigable from below.
The same legibility that draws operators in is what autonomous systems will eventually plug into. Autonomous fleets and dispatch systems still need their vehicles charged in the world, and a coordinated marketplace with shared standards is the kind of surface they need to interface against. For the next five or ten years, operators in the field — with vehicles, equipment, training, and judgment — will have the edge on execution over any autonomous alternative.
Beyond that horizon, autonomy plugs into the same layer the operators do. The algorithmic side of the work — matching, dispatch, settlement — runs in software. Execution in the field is governed by the rules of the market and whatever policy framework the platform is operating under, applied transparently.
Trust in a layer like this has to be earned slowly. Across years of completed jobs, paid providers, supported customers, and held standards. There is no shortcut. The platform has to be neutral. It cannot favor one operator over another, and it cannot hold incentives that quietly skew allocation. The standards have to be enforced, not advertised — compliance, safety, response capability, service quality. The system has to be durable enough that the people building businesses on it can count on it being there in five years and ten.
When that is in place, every constituency draws from the same surface. A utility planner sees mobile capacity in their territory. A regulator sees a coordination layer that supports the mandates already being drafted. A fleet sees a reliable way to source service anywhere they operate. An OEM gets a single integration point for roadside and on-demand support instead of regional vendor relationships in every city. The category stops being a fragmented set of independent businesses and starts behaving like real infrastructure.
The supply exists. The demand exists. The interface did not.
rohm is that interface.
May 2026